I’m not much of a shopper when I travel. In fact, I hesitate to even buy souvenirs for myself because I worry about dusting around those knick knacks. However, I had some recommendations from a friend who had recently had success on her trip so I thought that I would try especially since Korean fabric is famous for its quality especially linen and cotton. With a little research, I found two markets that I wanted to visit which were Gwangjang Markets and Dongdaemun Market. The only difficulty I saw was that I was tied to the schedule of the tour which would limit the window to get to these markets.
We had a few market visits in the tour which were fantastic. The highlight was Jagalchi Market in Busan which was located on Nampo Port. It’s also right next to the Busan International Film Festival Square which also has shops and street food lining the roads. Alongside enjoying a great lunch and being fascinated by the fish market, I kept an eye out for fabric stores. I thought I might come across some small fabric stalls like you do in Southeast Asia but was surprised that there weren’t any. I’m sure that the locals might know of some, but I found an overwhelming number of Olive Young Stores but sadly no fabric shops in sight.




I’m a pragmatic person so when I got back to my hotel, I got in touch with Linen Lab Co which I knew was based in Seoul and I have seen many people using their fabric especially their linen. I sent a DM asking them if it would be okay for me to order online and then get the fabric delivered to my hotel on the return leg of my trip to Seoul. I thought that if I couldn’t find a physical store, I might still be able to at least save on shipping. Also, when browsing the shops, I did find that prices for a lot of brands were better so I was keeping my fingers crossed that it would be the same for fabric. Linen Lab really came to the party and were so accommodating. Usually, their orders would be dispatched as the orders came in, but I had tricky timing because I couldn’t have anything delivered when I was travelling internally because the baggage allowance drops to 15kg on internal flights and I was only arriving back to Seoul on the weekend. I don’t know how they organised it. I was just told by them to have a great trip, and everything was waiting for me when I arrived back in Seoul. I was so happy with the beautiful fabric that arrived. I could never get the same where I live. I also felt so grateful with that I wasn’t charged shipping and for the great customer service I received.



Even with the challenges of the Tour Schedule, I did get to both Gwangjang Markets and Dongdaemun Markets. We walked to Gwangjang Market from our hotel in Insadong. It was a Sunday, and we got there at about 3pm only to discover that the part of the market selling fabric was closed. I did go into a section I thought might be for fabric, but they were selling fabric for making Hanbok and I was looking for cotton or silk. Gwangjang Market is famous for being one the oldest and largest markets in South Korea. It’s worth a visit for the food section which was bustling and teeming with tourists on a Sunday afternoon. Sadly, after speaking to one of the shopkeepers selling Hanboks, and working our way through the maze of shops, we were empty handed from that venture. There was definitely a Fabric Mart quite close to the main entrance (opposite side of the Food Quarter) but the doors were firmly locked.




On the last day of the tour, I had been talking to our lovely tour guide about the fabric in South Korea. I shared with her my interest in sewing and on the last day, she included the area of Dongdaemun Markets. I soon discovered that Dongdaemun is quite a big commercial area. There is huge modern shopping complex which we mistakenly went into at first but realised it wasn’t Dongdaemun Market. We then headed across to Pyounghwa Clothing Market which covered a whole city block but was more of a Flea Market containing all the knockoffs you could ever need. We realised then that we needed to cross the road to another building that could cover a city block which had the fabric. It didn’t have any signage or clear marking on the map so I couldn’t take a proper photo of a main entrance or anything. I’ll attach a photo below which is what you would see standing at the entrance of this building.







Sadly, we were met with disappointment again as most of the shops had closed. Unlike the markets in South-East Asia, this market is mainly based on commercial trade. If you’re a designer wanting to pick out your fabric, then this is the premium destination. You can imagine the scale of things were quite overwhelming with about five floors of closely packed shop stands. The ones that were still open were brimming with fabric and samples. I felt that for the small amount I was buying, I didn’t think it would be fair to get the shop to go to the effort of sending a runner to get the fabric cut, then to bring it back and all within the half hour that was remaining on my tour. I decided it was enough to see the place. If I return, I will allow at least a day and arrive in the morning. This area didn’t seem to be walking distance from my hotel in Insadong, but I was a bit lost at this point.
I was surprised that I didn’t come across any small fabric shops amongst the many stores. Most shops sold k-beauty and there were local dress shops. Maybe I might have saved a little bit by being able to buy fabric at the markets, but I felt quite overwhelmed when I was in those markets and by having to communicate though my phone translator. I doubt I would have found the same quality fabric that I had ordered from Linen Lab Co in the short time that I had to look around. I would say that it really needs someone with more local knowledge and language to be successful. Saying that, I’m delighted by the experience of seeing the fabric markets. It was a wonderful country to visit with so many unique experiences. It was fun to add fabric hunting alongside photo taking on our trip.
Thanks to everyone who took the time to make recommendations. Thanks for reading and happy sewing!
X Em















































































































